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Help your scalp find its natural balance.
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An innovative color system that nourishes hair during color treatments.
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POP CULTURE Popular culture is the accumulated store of cultural products such as music, art, literature, fashion, dance, film, television, and radio that are consumed primarily by non-elite groups such as the working, lower, and middle class. There are two opposing sociological arguments in relation to popular culture. Another definition of POP CULTURE may be defined as the products and forms of expression and identity that are frequently encountered or widely accepted, commonly liked or approved, and characteristic of a particular society at a given time.
Behavioral Purchasing motivation:
Motivation based on the need to fit-in, be accepted by the group or mass. Simple feel good experience acquisitions that communicate safety and security including pure, clean, essential formulations with predictable results and an overall good quality / price ratio. POP CULTURE is greatly motivated by the Mass-Media and the concepts of heroes, myths and icons.
Goods where the main attraction of the commodity is related to its being already accepted by the masses tested and certified. Everyday lifestyle products that give added value to the daily routine. Clean yet dynamic packaging that denote a friendly, easy and fun experience.